Close collaboration with the head of product and UX strategist during research and discovery phase. Ownership of the whole product design process from discovery to launch including wireframing, user testing, high end design delivery and quality control.
Developing a solid design system alongside the development team to ensure the quality of components and patterns in storybook. Responsible for preparing and conducting user interviews on a regular basis. Helping interns and fellow product designers to overcome their design challenges.
Working on B2B (Sales person and Broker) and B2C projects, depending on priority. Main focus on usability testing and research for new features of the B2C wefox app and the B2B broker portal to validate created assumptions and to generate the best possible customer experience. This includes writing test scripts and usability tasks, conducting the interviews and gather relevant pain points and findings.
In charge of qualitative user interviews to understand the customer, sales representatives or indendent broker, and analyse the data by creating affinity maps to discover their pain points. Also responsible for direct and indirect competitive analysis, as well as SWOT analysis.
Creating prototypes in Framer for more realistic user testing and new wireframes in figma. UI Design for the new app features including wireframes, user flows and final high end design delivery. Close and constant communication with the development team and product managers. Close collaboration with the product designers of other domains to ensure consistent brand language and design system.
New website redesign with focus on a human centred approach from concept and wireframes to high end product, including all digital assets and case studies to create a better user experience that is consistent throughout all channels.
In charge of implementing the new website with wordpress and beaverbuilder, making sure the site functions across all devices. Working in collaboration with UI designers to align the new UI Elements with the new software design.
Responsible for the redesign of the Mon Purse retail website as well as new corporate identity and user interface design for the webgl bag builder to create a more luxurious brand image. This included design concepts, wireframes and high end designs, as well as collateral assets, brand books and packaging design.
Responsible for multiple retail pages in different hemispheres and making sure the design is targeted to the different customer needs. Close collaboration with the development team to ensure the design is pixel perfect.
B2B end-to-end website concepts of responsive landing page campaigns from creating wireframes to finished high end designs for various clients such as Google, Medibank, Atlassian and netApp.
In charge of designing reusable templates for landing pages that can be used as a library to speed up the design and development process. Close collaboration with the development team to ensure a seamless workflow.
Because live is too short not to travel.
